Branding & Design Process
88 Uvas Semidulce is a brand that celebrates freshness, softness, and the accessible character of a wine meant to be enjoyed without complications. The visual identity reflects this essence through a clean, contemporary, and subtly sophisticated design. The color palette and composition evoke a sense of lightness and balanced sweetness, while the typography and graphic elements add personality and cohesion to the brand.
The result is a visual proposal that connects with a young, modern audience and invites them to experience wine from a fresh, elegant, and memorable perspective.
