Visual Identity & Vinyl Album Design
The project began with the creation of a new visual identity and album packaging for Simonelli, an electronic music artist whose sound blends retro funk, disco, and futuristic synth elements.
Capture the essence of his sound — bold, glamorous, and experimental.Translate the energy of the music into a cohesive visual experience. Redefine Simonelli’s image through a new logo, typography, and art direction that felt contemporary yet nostalgic.The vinyl format was key — it demanded a tactile, collectible quality, where the physical design becomes part of the musical experience.
Brand Identity & Logo Design
The new Simonelli logo was crafted as a visual statement — bold, playful, and rhythmically balanced. Its inflated letterforms and golden texture evoke the visual universe of 1970s disco culture, while the geometric precision keeps it rooted in modern minimalism.
The custom logotype serves as both a typographic signature and a dynamic graphic element, adaptable for use across print, digital, and merchandise..
Art Direction & Concept
The visual direction merges luxury and performance, inspired by nightlife, stage lights, and the reflective surfaces of instruments and dance floors.
The gold glitter texture symbolizes energy and extravagance, while the deep black background conveys sophistication and contrast — a dialogue between light and rhythm.
The artist’s portrait reinforces identity: confident, direct, and visually iconic, mirroring the boldness of his sound.
